HOKA

Took part in early creative sprints exploring how HOKA could feel more like a "run club captain" than a points scheme. Designed motion concepts for onomatopoeic, kinetic type system that captured the rhythm of running. Helped evolve the visual system across the mobile dashboard and landing page, making sure UI, typography and imagery all felt consistent. Selected and art‑directed imagery that connected real runners and real terrain to the rewards experience.

Learned how many different stakeholders shape work at a global brand, and how to present ideas so that they survive multiple rounds of feedback. Saw how small visual decisions (type, motion and colour) affect engagement and influence how "community‑led" or "transactional" a product feels. Got better at collaborating under pressure, dividing tasks clearly so that senior designers could focus on big decisions.